Webflow and Wix are two of the most popular website-building tools on the market, with many excellent features and customer service. 

They’re worth checking out if you want to build an online presence without indulging in coding and creating your own website from scratch. 

Source: Unsplash

But how do they differ? And how does each one stack up against the other? We’ve rounded up some of the most important differences between Webflow vs Wix plus Webflow vs Wix price to help you decide which is right for you in 2022!

Let’s begin!

What is Webflow? 

Webflow is a website builder that allows designers to create custom, responsive websites without writing code. With Webflow, designers can create visually rich and interactive websites using a simple drag-and-drop interface.

Source: Webflow

Webflow also provides users with the ability to host their websites on a custom domain, as well as access to ecommerce features. 

What is Wix? 

Wix is a website builder that allows users to create and design websites without coding. A drag-and-drop interface provides users with everything they need to create a website, including templates, images, text, and several other features. Wix powers more than 7 million websites


Wix is an easy-to-use website creator that doesn’t require any coding knowledge. It’s perfect for anyone who wants to create a website quickly and without hassle. With more than 

Webflow vs Wix 

Ease of Use

Webflow is not for novices or amateurs who start from scratch while creating a website design. Before you begin, you must familiarize yourself with many of the platform’s advanced features. These include the toolkit, page parts, toolbars, and the HTML/CSS-based site editor. 

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On the bright side, the website builder has a  university section that offers several onboarding materials, including how-to videos that can easily guide new users in creating a website. Plus, you can take up one of the courses, become a Webflow expert and receive a certificate.

On the other hand, Wix is simple to use. That's why millions of people favor the website. 

Need to create a website to launch your business? All you have to do is answer a few questions, and the website will design a framework for you. Plus, you can browse through the library of hundreds of templates to choose the one that suits your needs. 


When it comes to the flexibility of Webflow vs Wix editor x, Webflow wins the debate. 

With Wix, you are limited to the templates and features available on the platform. With Webflow, you can create custom websites with any design or layout you want.

Wix allows you to select a template or create your design from scratch. The majority of users start with a template. There are more than 800 options spread across many categories. But, if you change the template later, you'll lose all the content.

Webflow also offers plenty of cloud storage. It will easily sync, backup, export, e-commerce integration, and form builder. Wix does not provide any of these features. 


In terms of customization and site design, Webflow wins. Its design features are more sophisticated than Wix's and are better than any website builders.

Webflow is more customizable than Wix. Both web design platforms allow you to customize your site and create a unique design, but Webflow lets you do more than Wix. From adding widgets to editing your site’s layout, Webflow offers more options than Wix. This is because Webflow allows you to create a website exactly how you want it to look!

Plus, with the ability to use HTML and CSS, as well as Javascript and jQuery code, Webflow developers can get creative with their designs and power up a visual website more quickly.

Regarding Webflow vs Wix editor x, Webflow is more customizable. 


Wix is a better platform for blogging than Webflow since it has a built-in editor accessible from any page (without having to go to the dashboard). This is perfect for those not skilled with HTML or CSS code and offers more ways to customize your blog without the need for coding skills. 

Webflow allows blogging but lacks this feature. You must go through your dashboard's Settings menu before editing anything on your site.

Wix also offers more templates than Webflow, which means there are more ways to personalize your blog and make it unique from others online. 


If you plan to sell products or services online, you need to choose a platform that offers ecommerce functionality to help you build a responsive website for your business. This is because 73.1% of web designers believe that a non-mobile-friendly design is one of the reasons why visitors abandon a website. Both Wix and Webflow offer this, but there are some key differences between the two platforms.

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With Wix, you can set up an online store within a few minutes. Wix does not require coding or technical skills to build an eCommerce store. Select the ‘Online Store’ option when creating your site and follow the prompts. You can add products, set up payment options, and sell quickly.

Webflow also offers ecommerce functionality, but it is more complex than Wix's. This is because Webflow’s eCommerce functionality requires some coding knowledge and may not be suitable for everyone, especially if you feel challenged by it.

However, it does offer more flexibility and customization options than Wix. Overall, Wix has an advantage over other platforms regarding eCommerce because of its customer account capabilities, multi-currency pricing, abandoned cart emails, and several other features.


When it comes to creating a website, templates are important. Templates provide a pre-built structure to give life to your idea, have a solid framework to place your content, and design a professional-looking website within a few minutes. 

With Webflow, you can access a wide range of free and premium templates. You can also create your template or customize one that already exists according to your preference.

With Wix, you also have access to a wide range of templates. However, they are not as customizable as those in Webflow. You can tweak the color scheme and change a few other design elements, but you cannot change the overall structure of the template. This can be limiting if you want to create a unique website for your business.


Wix has a built-in SEO tool (also known as the SEO wizard) that is easily accessible from your dashboard. This alerts you to any SEO improvements that need to be made to your website.

Additionally, you can easily manage 301 redirects and update page descriptions, meta titles, and picture descriptions. Plus, this makes the websites more responsive. Finally, you may integrate Google Analytics to get more SEO information and identify areas that need work.

Webflow, however, gives you greater precise control over your SEO. Like Wix, you may add image alt text, meta titles, descriptions, and URL slugs. However, it takes things further by allowing you to configure indexing policies, SEO content, redirects, and more.  

Therefore, Webflow has a more robust SEO system than Wix does, which can be helpful if you want to rank higher on Google and other search engines.

Customer Service

Wix offers customer care services 24/7. You can contact them via their contact page or call them up, and they'll provide a callback service. This service is available 24/7 in English. Support in other languages is only available during business hours. 

However, Wix doesn’t offer live chat. You can contact them by email and if waiting is a factor, then try their call-back option. 

When there's an issue with Webflow, you can reach their customer care team, which is available from Monday to Friday, 6 a.m. to 6 p.m. (Pacific Time). They will usually get back to you in 24-48 hours max.

Alternatively, you can consult Webflow University for design tips in their forums or post on Webflow’s community forum for advice. 

Is Webflow Better or Wix?

Wondering which one is better, Webflow or Wix?

If we look at the long Webflow vs Wix debate, we’ll see that both Webflow and Wix offer a wide range of services, but Webflow is the better option because it's more intuitive and offers more features to designers and non-designers alike. 

Plus, the prices are similar when you compare the two, with Webflow costing about $14/month for a premium account and Wix costing about $17/month for a premium account (although Wix does have some free plans as well).

Do Professional Web Designers Use Webflow?

Yes, professional web designers use Webflow too! 

Webflow is designed with the needs of designers in mind. The digital platform features a super simple editor that you can use to create your website without having any specialized coding knowledge. 

Source: Unsplash

This makes it perfect for pro web developers who need to maintain some separation from their code but also want the ability to customize things like fonts and other design elements on their own. 

Webflow has its own templates and helpful tools that make designing websites much easier, like smart guides (that help align images and text) or copywriting features that let you add styles to headings or paragraphs.  There are also more advanced customizations available in Webflow that allow users to customize colors, change fonts, or make modifications for mobile devices (so your site automatically adapts itself). 

Does Webflow Work With Wix?

You can use Webflow with Wix to create a website, but Webflow does not work with Squarespace, which you would need to use if you want a more magazine-like website. 

The basic difference between the two services is that Webflow's editor allows you to layout your page according to the type of content by designating spaces where text and images can go so that everything looks clean and professional. 

Plus, Webflow offers features like an image editor, integration with Google fonts, CSS customizations, and more!

Is There Anything Better Than Webflow?

It is a difficult question to answer. All four (Webflow, Wix, Squarespace, WordPress) are great platforms with pros and cons. Here’s a keen look at the Webflow vs Wix vs. WordPress, webflow vs Wix vs Squarespace,  and Webflow vs Squarespace debate. 

  • Wix and Webflow are drag-and-drop builders, meaning you can create a website without coding knowledge. They offer templates for different websites and mobile apps, but Webflow offers more templates than Wix. 
  • Webflow is not free like Wix is, but it is cheaper than WordPress. The free version of WordPress only allows you to have one site at a time, while the paid version allows you unlimited sites with the same hosting plan.
  • WordPress is free and open source, so it has much more functionality than either Wix or Webflow, but it can be difficult to use if you don't have any coding knowledge or experience with WordPress. That’s your answer to webflow vs Wix vs WordPress. 
  • In Webflow vs Wix vs Squarespace, or Webflow vs Squarespace, Squarespace is an all-in-one website builder with templates, hosting, and domain registration. It's the most expensive of the three options and also the most user-friendly - so it's recommended for beginners or people who want to build a professional website quickly. However, it seems like there could be a lot of competition between Wix and Squarespace in the website builder marketplace. 

Webflow vs Wix Alternatives

Squarespace - Perfect for photography, portfolio and blogging, and websites. 

WordPress - Perfect for blogs, personal websites, and eCommerce sites. 

Shopify - Perfect for large-scale eCommerce businesses.

Weebly - Perfect for easy-to-use blogging sites

You can use several Webflow vs Wix youtube videos to determine which option of webflow alternatives suits you the best. 

Which Is Cheaper, Webflow or Wix?

The pricing of Webflow vs Wix may or may not be a deciding factor depending on your needs and budget. Let’s take a look at the Webflow vs Wix price. 

Webflow offers a free plan that includes up to 10 pages and 50 MB of storage and a paid monthly plan that ranges from $12-$26 per month, with prices increasing based on the number of pages and other features. 

There are no upfront costs with Webflow's pricing plans, so you'll only be charged when you publish your site live—no surprises! The only downside is that each additional page after the initial ten will cost you an extra $2 per month. Webflow pricing plans are billed annually and include the following:

  • The basic plan that costs $14 per month is ideal for launching a basic website
  • The CMS plan is $23 per month and is ideal for creating a blog or other content-driven website
  • The business plan costs $39 per month and is ideal for creating eCommerce or other high-traffic websites.

The price of a Wix website starts at $15/month and goes up depending on the number of pages you have, the features included, and whether you want to add any third-party integrations such as Google Analytics or Mailchimp. This can get quite expensive if you have a lot of pages with complicated features (e.g., video hosting).

The premium packages of Wix are:

  • Silver plan costs about &75 per month and is perfect for simple blogs and beginners.
  • Gold plan costs about $100 monthly and is the perfect option for an eCommerce website.
  • VIP plans cost $150 per month. It’s an excellent option for anyone who wants to expand their website. 

For more details, you can look up Webflow vs Wix youtube videos to make the final decision.

Key Takeaway

If you’re looking to create your first website, you have two main choices: Webflow and Wix. Both have pros and cons, but one might be right for you, depending on your specific needs. 

These platforms allow novices to create a website from scratch. But, creating a visually-rich website might be a challenge for a beginner. You may want to hire a talented digital agency to deal with the daunting task. This is where 128.digital can help you! 

 If you decide on a Webflow template, you might want to hire a digital agency like 128.digital to power up your Webflow website. This way, you can sit back and relax while the team at 128.digital does the difficult work for you. 

Camilo Mendez

"128.digital delivered the website, and we are happy with its final outcome. The vendor followed the project according to the plan and impressed us with their design, commitment, and quality service. They also ensured effective communication via Invision, ActiveCollab, and Google Chat."

Product Manager, Crant
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