In the dynamic landscape of the internet, catering to a global audience is paramount. One powerful solution that stands out is the implementation of Webflow Multi Language. This innovative feature not only transforms your website into a truly international platform but also comes with a myriad of benefits that can enhance user experience, engagement, and overall success.

In 2024, having a bilingual website is imperative for businesses aiming to expand their presence into diverse markets. Despite English dominating internet usage, it represents only a quarter of the languages spoken online.

For businesses aspiring to tap into burgeoning international markets like China, Spain, Arabic-speaking regions, and France, website translation emerges as the most effective strategy. Notably, these regions are witnessing a significant surge in web usage. This necessity is particularly pronounced for e-commerce ventures, given that 75% of online shoppers prefer conducting transactions in their native language. Moreover, a noteworthy 60% of consumers abstain from making purchases on websites available solely in English. To navigate these trends successfully, it becomes crucial to explore the various options available for incorporating additional languages into your Webflow website.

3 Main Ways to Create a Webflow Multi language Site

1. Replicating Websites and Pages in Webflow Multi Language

In the realm of crafting a multilingual website, one potential approach is duplicating websites and pages. However, this method can prove to be a labor-intensive and meticulous undertaking, particularly when dealing with expansive websites housing substantial content.

While duplicating collection items can be achieved using static pages, the process demands a considerable amount of manual effort in adding and managing multiple pages. The intricacy heightens when considering updates to the original website content, necessitating corresponding updates to the duplicated pages. In the case of creating duplicate websites, incorporating language subdirectories becomes an option, but it requires the inclusion of hreflang tags to distinguish between various language versions.

Source: Webflow

An inherent challenge in this process is the translation of website content, a task that may either fall on your shoulders or require the assistance of a professional translator. Post-translation, the manual addition of content to the website becomes essential, contributing to an extended timeframe and increased effort in the pursuit of establishing a multilingual website.

Ultimately, the decision to embark on the path of duplicating websites and pages within the Webflow Multi Language framework hinges on a careful evaluation of the associated time and effort, weighed against the anticipated outcome.

2. Utilize Weglot Integration for Effortless Webflow Multi Language Implementation

Enter Weglot, a revolutionary no-code translation tool meticulously crafted to simplify the intricate process of establishing multilingual websites. This integration eliminates the need for labor-intensive manual efforts, offering a streamlined approach to launching a website proficient in multiple languages.

Weglot operates by systematically scanning the content of the original page and seamlessly substituting it with translations. The platform features an automatic translation layer that allows for easy editing, management, and fine-tuning within the Weglot dashboard. For those seeking professional translation services, Weglot offers access to a network of skilled translators. This empowers users to focus on crafting compelling content while leaving the technical complexities of building a multilingual Webflow website in capable hands.

Weglot Integration
Source: Weglot

Notably, Weglot goes beyond mere translation by providing distinct language subdomains optimized for SEO — a pivotal aspect aligned with Google's best practices for multilingual SEO. Additionally, the integration automatically incorporates a front-end language switcher, enabling users to effortlessly select their preferred language.

Weglot's pricing is determined by the word count requiring translation, with the per-word rate varying based on the chosen language combination. Notably, translating from English to French incurs a different cost compared to translating from English to Chinese.

For the translation of a site featuring three languages, encompassing 250,000 words and CMS content, the Pro plan is priced at $79. This package includes translation support for up to 200,000 words, a custom domain, CMS translation capabilities, and accommodates up to five languages.

Weglot emerges as the ideal solution for those desiring a seamless multi-language website setup without the intricacies of manual processes or the necessity for duplicating pages or websites. The Weglot setup process is characterized by its speed and simplicity, furnishing all essential components required for the swift and successful creation of a multilingual website.

3. Discover the Power of Polyflow for Effortless Webflow Multi Language Integration

Polyflow stands out as a native solution tailored specifically for Webflow creators, streamlining the intricate process of translating content into multiple languages. This platform automatically synchronizes all static and dynamic content, attributes, components, and images, eliminating the need for repetitive manual tasks for each language. With Polyflow, you gain the capability to effortlessly translate your content into over 120 languages, expanding your reach to a diverse global audience and unlocking your website's maximum potential.

Source: Polyflow

Polyflow's user-friendly dashboard is a standout feature, offering real-time insights into the translation process. This functionality empowers you to track translation progress, assign tasks to different teams, and ensure that your content remains consistently up-to-date and accurate. Polyflow enables you to swiftly create multilingual websites that align with the dynamic needs of your customers.

Pricing for Polyflow is structured based on the number of pages requiring translation, with an initial offering of translating up to 20 pages at no cost. The Business plan, priced at $49 per month, provides unlimited pages, a custom domain, CMS translation capabilities, and the flexibility of unlimited languages. Elevate your Webflow experience with Polyflow, unlocking seamless and efficient multi-language integration.

Webflow Multi Language Evolution in 2024: A Focus on Localization

In a notable shift, Webflow has transitioned from being primarily a multi-language solution to placing a renewed emphasis on Localization. This transformative feature is now accessible to all users, offering a complimentary trial.

It is crucial to grasp that "multi-language" is just one facet of the broader concept of "localizing" a website for a global audience. Webflow's research underscores that users seek more than mere translation; they desire the ability to tailor the entire website experience for diverse regions. This encompasses images, displayed content, and even stylistic elements and layout – precisely the realm that localization aims to address.

Webflow's Localization Components

Webflow is diligently crafting a native, yet extensible, localization product, providing a holistic solution for customizing websites to cater to diverse language audiences. The three core components include:

  • Design and Development: Coordinating efforts to refine designs and content within the Designer, ensuring they resonate effectively with diverse locales.
  • Content and Translation: Transforming the website's content for all locales, a process managed either internally or seamlessly integrated with external translation management systems.
  • Publishing and Delivery: Overseeing the dissemination and presentation of localized content to website visitors, guaranteeing a fluid and personalized user experience.

Top 10 Advantages of Using Webflow Multi Language:

1. Unrivaled Global Accessibility

Foremost among the advantages of Webflow Multi Language is its capacity to seamlessly propel your content into the global arena. With a few strategic clicks, creators can effortlessly cater to diverse audiences worldwide. Whether managing an e-commerce platform, a personal blog, or a corporate portfolio, the capability to present content in multiple languages dismantles linguistic barriers, paving the way for a more extensive and diverse audience reach.

2. Elevating User Experience

The integration of Webflow Multi Language translates to an enriched user experience. Visitors can effortlessly toggle between languages, ensuring content consumption in their preferred language. Beyond catering to diverse linguistic preferences, this feature underscores your commitment to fostering an inclusive and user-centric environment, enhancing your website's overall appeal.

3. SEO Excellence

Webflow Multi Language isn't merely a feature; it's a strategic SEO asset. Search engines accord priority to multilingual websites, resulting in heightened visibility across global search results. Harnessing Webflow's Multi Language functionality allows for the optimization of your site for international search engines, attracting a broader and more targeted audience.

4. Streamlined Content Management

Managing content across multiple languages can be a formidable challenge, yet Webflow streamlines this process with finesse. The Webflow CMS Multi Language feature facilitates efficient content management, enabling creators to update and modify content across languages concurrently. This not only saves time but also ensures consistency in messaging across diverse language iterations.

5. Aesthetic Language Switching Customization

Webflow's inherent flexibility extends to customizable language switching options. Designers can seamlessly integrate language switchers into their website design, preserving a cohesive and aesthetically pleasing visual identity. The ability to customize the language switcher enhances overall design and user interface, contributing to a polished and professional website.

6. Effortless Content Translation

Webflow Multi Language simplifies the content translation process. Creators can seamlessly translate and manage content directly within the Webflow editor, eliminating the need for external translation tools or plugins. This built-in feature streamlines content creation, ensuring consistent messaging across all language versions.

7. Multi-Language E-Commerce Prowess

For businesses operating on the Webflow platform, the Multi Language feature extends seamlessly to e-commerce functionality. Webflow's support for multi-language e-commerce enables businesses to broaden their reach and cater to a global customer base, presenting invaluable opportunities for international market penetration and increased sales.

8. Comprehensive Analytics Insight

Understanding user engagement is paramount for optimizing website performance. Webflow provides comprehensive analytics for multi-language websites, offering insights into user behavior across different language versions. This data-driven approach empowers creators to make informed decisions, refine content strategy, and enhance user experiences for diverse audiences.

9. Facilitating Collaborative Workflows

Webflow Multi Language promotes a collaborative workflow, facilitating seamless collaboration among teams working on multi-language projects. Designers and content creators can collaborate within the Webflow platform, making real-time updates and adjustments across different language versions. This collaborative approach streamlines web development processes, ensuring a consistent and high-quality outcome.

10. Future-Proofing Your Website

In an ever-evolving digital landscape, future-proofing your website is imperative. Webflow's commitment to innovation ensures that Multi Language capabilities are continually refined and expanded. Opting for Webflow positions your site on a platform that adapts to emerging trends and technologies, guaranteeing its sustained relevance and competitiveness.


The Webflow Multi Language feature stands as a pivotal asset for creators and businesses venturing into the dynamic realm of global online presence. Through a nuanced exploration of its top benefits, from seamless global reach to enhanced SEO performance, Webflow Multi Language proves to be a game-changer in the landscape of web design. Whether opting for Weglot integration, Polyflow, or embracing Webflow's native approach, the choices are abundant, catering to diverse needs and preferences.

As the demand for accessible and inclusive websites continues to burgeon, harnessing the power of Webflow Multi Language emerges as a strategic imperative. The platform's commitment to innovation, demonstrated by the shift towards Localization, reflects an understanding of the evolving needs of a global audience. Design and Development, Content and Translation, and Publishing and Delivery form the triad of components, ensuring a comprehensive and tailored approach to crafting multilingual websites.

In essence, Webflow Multi Language is not just a feature; it is a dynamic force that propels websites beyond linguistic boundaries, enabling creators to connect with audiences worldwide. So, whether you are considering duplicating pages, exploring Weglot, or delving into Polyflow, the key to a successful and impactful online presence lies in embracing the versatility and power encapsulated in the Webflow Multi Language feature.

Camilo Mendez

" delivered the website, and we are happy with its final outcome. The vendor followed the project according to the plan and impressed us with their design, commitment, and quality service. They also ensured effective communication via Invision, ActiveCollab, and Google Chat."

Product Manager, Crant
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Official Webflow Expert